Accessible travel, meanwhile, remains a long-standing priority for Visit Florida; partnerships with Wheel the World and accessibleGO have ensured that accessibility is integrated into its marketing, highlighting disabilities that are not always obvious or visible.
Fort Lauderdale, Tampa Bay and Palm Beach have already signed up to “map” 10 hotels, 10 restaurants and 10 attractions as part of Wheel to Go’s accessibility mapping system.
Elsewhere, Visit Florida has teamed up with British television network ITV on a project featuring TV personality Jimmy Docherty, who travels to 10 different locations across Florida to experience its flavors. Young highlighted new modules reiterating these new messages on his FloridaTravPro program for agents.
UK arrivals reached 1.1 million in 2022, and in the first three quarters of 2023 this figure stood at 800,000, or 89% of 2019 levels. Young is optimistic that the final three months of the year will see visits to Florida return to at least pre-pandemic numbers.