HONG KONG (CNN) — Elsa, Anna, Olaf and Sven have a new home on a subtropical Asian island. World of Frozen, Disney’s first-ever themed land dedicated to the “Frozen” media franchise, opened Monday at Hong Kong Disneyland.
The park’s new land on Hong Kong’s Lantau Island brings the fictional kingdom of Arendelle to life, including several key scene elements from the hit films such as North Mountain, Elsa’s Ice Palace, ice fountain topped with snowflakes and the clock tower. where Anna and Prince Hans sing “Love is An Open Door” in the first “Frozen” movie.
“The ‘Frozen’ franchise is one of the most successful in Disney history and a testament to the power of great storytelling,” Disney CEO Bob Iger said in Hong Kong during an event on November 16 to commemorate the opening of World of Frozen.
Disney Imagineers spent more than three years working on the concept and design of the new attraction. The franchise itself is only 10 years old, with the first film “Frozen” released in 2013, followed by “Frozen II” in 2019, as well as several short films and TV shows.
The company announced in September that it double your investment in its Disney Parks, Experiences and Products segment, with $60 billion in spending planned over the next decade.
While Disney faces revenue challenges Elsewhere, its international theme parks are booming, with Iger saying in August that parks in Asia are doing well. “exceptionally good.”
In the new Frozen World in Hong Kong, actors playing Elsa, Anna and Kristoff will walk around interacting with guests, a departure from other countries where princesses and other characters are largely only available to photo sessions.
And instead of scheduled shows, a band will intermittently wander around World of Frozen playing music.
Hong Kong’s World of Frozen also features two rides: Wandering Oaken’s Sliding Sleighs, a high-speed roller coaster that offers visitors views of Arendelle Castle, and Frozen Ever After, a boat ride featuring Anna, Elsa, Kristoff, Marshmallow and Sven the reindeer. , Olaf the Snowman and Pabbie Troll. As guests float through Frozen Ever After, characters sing songs from the films, including “Do You Want to Build a Snowman?” “, “Let It Go” and “For the First Time in Forever”, recorded by the English original of the film. linguistic casting.
Michael Moriarty, general manager of Hong Kong Disneyland, called World of Frozen “the most immersive attraction we have ever built.”
He added that the decision to bring World of Frozen to Hong Kong was influenced by regional interest in the franchise and the unique natural features of Lantau Island, where Hong Kong Disneyland is located.
“I also think that when you look at the beautiful space that we have, with our ability to create mountains that wrap around with the Lantau Mountains and the landscape, to create a very specific and unique immersive environment, I think it was an easy decision to make. Hong Kong should be first,” Moriarty told reporters before the opening.
When asked how the team chose which scenes and elements to feature, Moriarty responded: “When you think about the scenes that really connect you with Anna and Elsa and Kristoff and Sven, we tried to recreate those. “
“What we’ve created here with World of Frozen is this wonderfully immersive experience where you’re at the center of the story,” Moriarty said.
Looking for a more immersive experience, World of Frozen’s architecture and design elements are inspired by Norway, just like Arendelle was in the films.
Visitors can see the 19th-century Dragestil (Norwegian for “dragon style”)-inspired architecture in display cases located throughout World of Frozen, as well as the stylized floral designs evoking the decorative art of rosemaling featured on clothing worn by cast members.
The menu at World of Frozen’s Golden Crocus Inn also draws inspiration from Norwegian cuisine and includes a mix of bayside seafood, a nod to Arendelle’s harborside location and the World of Frozen.
At night, World of Frozen lights up with Elsa’s “Ice Magic” as the Ice Palace, Arendelle Castle and the Fountain of Friendship glow an icy blue.
The climate of Hong Kong, however, is very different from that of Norway. Snowfall is virtually unheard of here and even though November is late autumn in Hong Kong, temperatures still average around 75 F (24 C).
A ticket to Hong Kong Disneyland includes entry to Frozen World, but in honor of the new land, the park has introduced a series of four new “Frozen”-themed ticket designs featuring Anna, Elsa, Kristoff and Olaf.
Visitors can travel to Hong Kong Disneyland by car or via the Orange Line of Hong Kong’s MTR public transportation system. Disney has its own train from Sunny Bay Station in Hong Kong, which has World of Frozen stickers on it to commemorate the opening of the world.
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