The latest acquisition introduces a revolutionary model designed to fill gaps in traditional advertising offerings and help accelerate innovation for pharmaceutical and life sciences clients navigating today’s modern marketplace.
WASHINGTON And KANSAS CITY, MO., November 20, 2023 /PRNewswire/ — Spectrum Science, an independent integrated healthcare and science marketing, communications and media company focused on the pharmaceutical, biotechnology and broader life sciences sectors, announced today acquired CrowdPharm, a full-service healthcare advertising company and its partner. consulting firm, Hot Iron Health. Details of the transaction were not disclosed.
The acquisition solidifies Spectrum’s growing work in promotional engagement and advertising, and formally establishes Spectrum’s strategic advertising and consulting pillar, leveraging CrowdPharm’s disruptive delivery model to help clients meet today’s marketing challenges with greater impact and efficiency. The acquisition also leverages Hot Iron Health’s strategic advisory and advisory services for clients navigating a complex marketplace. The advertising and consulting pillar will be led by Mike MyersManaging Director and Partner of CrowdPharm, who will serve as President and lead day-to-day operations.
“We are thrilled to welcome the extraordinary teams at CrowdPharm and Hot Iron Health and their powerful, one-of-a-kind model for sourcing talent and serving clients in a tailored way, at incredible pace and value,” said declared Jonathan Wilson, CEO of Spectrum. “In today’s evolving marketplace, healthcare and life sciences customers cannot afford to stick with the status quo. They need strategic and creative solutions that are fast, effective and resourceful. With Spectrum’s new advertising and consulting pillar, built on the backbone of our strategy, innovation and creative capabilities, now powered by the pioneering approach of CrowdPharm and Hot Iron Health, we can provide the transformational solutions our clients need to break into today’s market. »
This acquisition enhances Spectrum’s current capabilities in several key ways, including expanding the company’s existing client base, as well as adding key advertising and consulting talent to its roster.
“We are incredibly proud of our team and the business we have been able to build. Since day one, we have strived to deliver an evolved approach to healthcare marketing that gives clients and their brands real-time access to abundance. of strategic and creative talents around the world”, declares Mike Myers, Managing Director and Partner of CrowdPharm. “Our success is based on a commitment to both innovation and evolution in the service of our employees and our customers. Joining the Spectrum team means we can continue to deliver groundbreaking strategic advertising and consulting solutions on an even larger scale for more clients around the world. »
This is the first acquisition made by Spectrum since its strategic partnership with Knox Lane earlier this year. The addition of CrowdPharm and Hot Iron Health capabilities strengthens Spectrum’s fully integrated suite of strategic services, including marketing, communications, medical communications, clinical trial recruitment and retention, and consulting. The acquisition also provides access to more than 8,300 members of the CrowdPharm and Hot Iron Health global talent network.
About spectrum science
Spectrum is an integrated marketing, communications and media company like no other. An independent, full-service organization with end-to-end capabilities, Spectrum’s team is comprised of healthcare and science experts – focused on strategic engagements that leverage human-centered insights, motivating storytelling and creative and innovative technology to reach audiences where they are. the content they need and want. In 2023, Spectrum was named North America Healthcare Agency of the Year by PRovoke Media and won the Heart Award from Med Ad News for its commitment to philanthropy and social causes. Spectrum offers global reach as a US partner and President of Global Health Marketing & Communications (GHMC). For more information on how Spectrum goes beyond science quo, visit www.spectrumscience.comor follow us on LinkedIn, Twitter And Instagram.
About CrowdPharm and Hot Iron Health
CrowdPharm, a Spectrum Science company, is a full-service advertising agency led by industry veterans and powered by the world’s largest network of global talent. Innovative technology enables the agency to deliver an abundance of original strategic and creative solutions and provide a flexible force of talent with experience that spans startups, orphan products, blockbusters and primary care. With over 8,300 members in over 127 countries, the agency is poised to develop compelling brand communications in healthcare, medical and pharmaceutical marketing for pharmaceutical and biopharmaceutical companies. Learn more about www.crowdpharm.com.
Hot Iron Health, a Spectrum Science company, is a healthcare strategy firm that delivers world-class thinking. Whether designing a market evolution strategy or developing in-depth portfolio optimization plans, the Hot Iron Health team leverages financial modeling and diverse data sets to deliver the most high level of customer-focused – and ultimately patient-focused – planning and thinking across the business sector. life cycle of a brand. Learn more about www.hotironhealth.com.
About Knox Lane
Situated at San Francisco, Knox Lane is a growth-oriented investment firm comprised of a team of accomplished investors and operators with a history of working together and a strong track record of partnering with leading companies to accelerate a transformational growth. Knox Lane seeks to provide support across a number of business components including human capital, brand management, end-to-end digital transformation, sourcing, supply chain and logistics, strategic acquisitions and commercial development. For more information, please visit www.knoxlane.com.
SOURCE Spectrum Science