- British Airways revealed that a quarter of Americans say their New Year’s resolution is to travel more in 2024.
- The region Americans plan to visit the most next year is Europe (67%). More than one in ten Americans (12%) plan to travel to the UK in 2024.
- Film and television filming locations are the biggest influence for Americans planning their New Year’s trip (22%).
- For those looking to make their travel resolutions a reality, British Airways has launched its Black Friday sale today with holiday savings of up to $600.
- There are also exciting flight deals on offer for the New Year, including World Traveler (economy) return flights from new York has London Since $637*.
NEW YORK, November 21, 2023 /PRNewswire/ — Are you imagining your next travel adventure or planning to spend the next year closer to home? British Airways today announced the results of a survey which reveals that more than a quarter of Americans plan to travel more than ever in 2024.
For more than a third (34%) of Americans, 2024 will be the year they check new destinations off their “must-visit” list, with nearly two-thirds saying they have decided to travel more since the pandemic. Nearly a quarter (23%) want to seize the moment, open new avenues and not delay their travel plans. The region Americans plan to visit most in the new year is Europe (67%), with film and television locations proving to be the biggest influence for Americans planning their trip (22%).
In contrast, only one in five Canadians have committed to traveling more in 2024, with Canadians citing social media as their main travel influence (27%).
Now, thanks to British Airways’ Black Friday holiday sales, travelers can make their bucket list a reality with holiday savings of up to $600**. The sale includes a range of attractive destinations and those booking UK travel, Europe and beyond before June 30, 2024 can enjoy huge discounts on their round trip flights and hotel, including round trips London flights and five nights hotel from $849 per person**, round trip Barcelona flights and five nights of hotel from $699 per person**. Sale ends on Tuesday November 28. There are also exciting flight deals on offer for the New Year, including World Traveler (economy) return flights from new York has London Since $637*.
Commercial Director of British Airways Colm Lacy said: “There’s nothing like the thrill of planning your next vacation or that long-awaited reunion with friends and family – and our brilliant Black Friday sale makes it the perfect time to book that dream trip. With direct British Airways flights to London from 26 U.S. cities, coupled with our biggest deals this holiday season, there’s a wide range of options for American travelers to take the vacation they deserve. »
The survey also found that wellness is a priority for those planning a New Year’s getaway, with 39% of Americans wanting to focus more on relaxation and relaxation, and “quality me time.” being the top priority for a perfect vacation (34%). The results mirror those of British Airways Vacations Travel Trends Report 2023 in the UK, where 63% of consumers say holidays are the main way they treat themselves. The report also indicates that more than half of Gen Z and millennials are considering booking a package vacation this year and 40% of consumers associate “all-inclusive” with luxury.
By 2024, 1 in 5 Americans (22%) are committed to escaping the ordinary, and more than half (53%) want to think “off the beaten path” when choosing their travel destination. The environment is also an important priority for those planning their travel in the new year, with 1 in 5 people saying they aspire to travel more sustainably – something British Airways remains focused on in its programme. BA Better World commitment.
In addition to its Black Friday sales, British Airways is introducing a variety of special touches to its onboard experience this Thanksgiving. On November 23, guests in all cabins will have the choice of a festive main course and dessert on all long-haul flights to and from the United States. Customers traveling First and Club World (business) will be able to enjoy a traditional roast turkey with all the trimmings, followed by either a classic pumpkin pie with nutmeg, cinnamon and ginger spices, pumpkin and walnuts, or pumpkin cake. cheesecake.
Customers on the World Traveler Plus (premium economy) and World Traveler (economy) plans will also be able to enjoy a traditional roast turkey followed by the option of pumpkin pie, gingerbread mousse or a spiced pumpkin and white chocolate mousse, offering a perfect balance. sweetness and spices.
Colm Lacy added: “We wish all our American travelers a very happy Thanksgiving, from everyone at British Airways.”
For the full list of Black Friday deals, visit ba.com/sale.
*Prices are subject to availability and include all flight taxes and carrier fees for travel between January and March 2024. Other cities and departure dates available.
Holiday savings are valid for all new flight + hotel or flight + car holiday bookings made by November 28 to travel through June 30, 2024.
London – British Airways Offers London vacation with five nights at the 4* Hilton Olympia hotel from $849 per person from Los Angeles International LAX and from $899 per person from New York JFK, Washington IAD or Chicago ORD. Prices are per person, based on double occupancy, traveling on selected dates in January and February 2024 and includes return economy class flights, all airline taxes, carrier fees and charges, 23kg baggage allowance and accommodation. Book by November 28, 2023. For reservations visit ba.com. Other airports and departure dates available at varying prices. Conditions apply.
Barcelona – British Airways Offers Barcelona vacation with five nights at the 4* Pol & Grace hotel from $699 per person, double occupancy, traveling on certain dates in January and February 2024. Includes return economy class flights to Barcelona via London from New York JFK Airport, 23 kg baggage allowance and accommodation. Book by November 28, 2023. For reservations visit ba.com. Other airports and departure dates available at varying prices. Conditions apply.
For the full list of offers and terms and conditions, visit ba.com/sales
About the survey
All figures, unless otherwise noted, are from Research Now. The total US sample size was 2,000 adults. Fieldwork was undertaken in October 2023. The survey was conducted online. Figures are representative of all U.S. adults (ages 18 and older).
About British Airways
As the UK’s global airline and national airline, British Airways has been taking customers where they need to be for over 100 years. The airline connects Britain with the world and the world with Britain, operating one of the most extensive international scheduled airline networks with its common, codeshare and franchise commercial partners. British Airways serves destinations in more than 65 countries. Its main establishment is London, whose main headquarters is at Heathrow Terminal 5. In 2021, the airline won six Business Traveler Awards, including Best Short-Haul Carrier, Best Airport Lounge, Best Loyalty Program, Best Travel App and Best New Seat. In September 2021, British Airways has launched its sustainability programme, BA Better World, with a commitment to putting sustainability at the heart of everything it does and with a clear roadmap to achieve net zero carbon emissions by 2050. British Airways is a founding member of the oneworld airline alliance, which serves around 1,000 destinations around the world. The latest information on the measures British Airways is taking to ensure its customers have a safe travel experience can be found on ba.com. To book a visit BA.com and connect on Facebook @British Airways and Instagram @British Airways.
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SOURCE British Airways