November 16, 2023 – In 2022, TCN had the chance to cover A World for Travel for the first time. Not knowing what to expect, I went in with an open mind and learned a ton. As a travel guide and writer myself, I have been led to think about what is happening in crisishow do tourism againand how to start over. Of course, the most interesting case was that of Bosnia and Herzegovina, neighboring Croatia. I was happy to see their delegation again at the A World for Travel 2023 Forum in Seville.
As Klix wrote, the Bosnia and Herzegovina delegation, supported by the US government through the USAID Project for the Development of Sustainable Tourism in Bosnia and Herzegovina (Turizam), presented how the country’s dynamic tourism sector attracts worldwide attention.
“The future of travel and tourism is moving towards sustainability, in which the private sector will play a leading role,” said USAID/BiH Economic Development Office Director Dr. Karl Wurster , as part of the Step Forward session. . “Our goal is to help everyone, including private and public sector partners, find innovative solutions to ensure that Bosnia and Herzegovina is one of the world leaders in sustainable tourism development.”
Mirza Hujić, Deputy Minister for the Water Resources Sector, Tourism and Environmental Protection at the Ministry of Foreign Trade and Economic Relations of Bosnia and Herzegovina, joined Blanca Cros, Head of the Department of European Projects and international relations of the Catalan Tourism Association, and the personnel director of the Asia-Pacific Association for Travel (PATA), Paul Pruangkarm, in a discussion on ways in which countries adapt to climate change . Hujić said: “Due to climate change, the consequences of which are extremely negative for the economy and in particular the tourism sector in Bosnia and Herzegovina, it is extremely important that we all together take adequate measures in order to adapt to the challenges posed by new climate challenges.
A World for Travel has provided Bosnia and Herzegovina with a platform to showcase unique attractions, exchange experiences with global players and create partnerships that encourage innovation, investment and sustainable practices. The presence of the delegation is crucial to building a niche in the competitive tourism sector, encouraging international cooperation and transforming the country into a globally recognizable tourist destination.
Feđa Begović, USAID Turizam Project Director, participated in a panel dedicated to workforce development, a challenge facing the tourism sector today. Begović discussed innovative approaches recently implemented in Bosnia and Herzegovina, including curriculum reform, non-formal education and on-the-job training.
In our conversation about updates to Last year, Feđa highlighted the positive changes observed in Bosnia and Herzegovina, the most important being the improved cooperation between the private and public sectors. This, along with better promotion of the country through fairs, markets and exhibitions, resulted in an extended shoulder season and an overall record year for Bosnian tourism. And it looks like things are about to get better from here on out.
During the final session, Ibrahim Osta, destination development advisor for the USAID tourism project, joined Moroccan Minister of Tourism, Air Transport, Crafts and Social Economy, Fatima-Zahra Ammor , and Intrepid CEO James Thornton in a discussion on the topic of resilience in destination development. Mr. Osta announced a Resilience and Innovation Summit in Sarajevo in June 2024, in cooperation with the Global Travel and Tourism Resilience Council.
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